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final cut SERVER – new product media asset managementġ1:15am – scalable working on a variety of hardware catalog over 100 file types, auto proxy, keyword search, complex controls clever meta data and access controlġ1:17am – FCP integration… time saving shot selection proxy rough cut editing save as FCP project online / offline world KCBS in LA – test site video playing off their experienceġ1:20am – KCAL is not unique… delivering $999 server application 10 users $99 a seat in other words Shrinking production schedules … we have taken this feedback…. There are three macs off to one side of the stage with 23 ” screens – The room is a wash with mobile phones being held up to take the mandatory happy snap – there are laptops open in every row it seemsġ1:06am – lights going down – more louder bad rock musicġ1:08am rob schoeben VP of Apple product manger 500,000 users – now 800,000 FCP usersġ1:09am community is way bigger than apple – many training centers around the world (hey like fxphd!) – hundred of books dozens of third party plugins screen shows logos of plugin makersġ1:10am – Its a final cut world – quote on screen showing a show reel cutting to loud rock and montage.ġ1:13am – ends on apple logo – clappsing – crowd loves itįeedback – Apple has had so much feedback – especially dealing with some much digital content We heard there were over 1500 people on waiting list! Rock music playing in hall.ġ0:54am – so the room is loud and full, the expectation is fcp and new codecs in fcp to handle 4:4:4. This is a small part of the lineġ0:45am – lines stretches for miles to get it.
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Here is the transcript as we brought it to you live. In a more “bloggy” format than we usually do we will bring you news here. We have an fxguide team attending the Apple Event and plan on bringing you live updates as announcements are made.